The Role of the MOU in New Business Relationships

Market Facilitation is about fostering new relationships between businesses in agriculture. In sub-Saharan Africa much of the business that takes place happens “informally”. Informal business is any business activity that it is not overseen by the government. These activities are not taxed or regulated. They are also not legally binding. As the businessplace in …»

1 comment | Category: From The Field |

Conviction and behaviour change

Here is a little story about behaviour change and how conviction is essential in the process of technology adoption.

This one is from my own field experience with weedicide application or what every farmer call «spraying». Spraying is a very important part of farming and it’s normally done right after ploughing or during planting …»

5 comments | Category: From The Field |