A Day Without Dignity – Finding Shoes in Accra

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When I got the call to go out into Accra in Ghana and find shoes for sale I knew my job would be an easy one. In Accra, the shoe options are endless. You can easily find new and used shoes, and the varieties are abundant. Sandals (of all kinds), runners, beautiful men’s work …»

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Market Research – What do farmers really want?

Information

When marketing agricultural products to farmers businesses and development organizations seem to have found a recipe that works. Both sectors use demonstration plots and field days to showcase the performance of different varieties and to explain the latest in farming technology. Farmers do definitely learn from these promotional events, but it seems that no …»

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Mbewu Weni-weni (Genuine Seed)

Seed Co Genuine

Because I’ve been working in the agricultural sector in Malawi and Zambia for the past two years I’m very interested in farmers’ purchasing practices. When I visit a village I usually ask the farmers there where they are buying their seed, and why they’ve made that choice. Farmers most often answer that they choose small …»

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Keeping Capital in Business

Richman Kayange at his maize mill.

Living in Malawi, I’m often asked for money. People recognize that I come from a society that’s very well off and they are used to a culture in which those with more help those with less. Last year the daughter of the family I stayed with asked me for money to pay school fees. …»

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