Word of mouth is a very powerful thing. It can temper the impact of a decision. It can feed the flames of dissent. In the agricultural business in Africa, it can be the difference between farmers choosing to sell you their produce or not.
In Ghana, they are looking to work in the fruit …»
In a taxi-ride conversation about how market facilitation happens and business relationships form in Canada, my fellow colleagues Mark, Mike, Colleen and I laugh when our answer is “deals on the golf course”. The logical extension is that we’re seriously investing our time in the wrong way—we should be building 9-hole golf courses!